In an age where anyone can speak up, and anyone can criticize you, the first reaction of many folks is to hit back hard — even trying to take down critical info. As we all know, that’s exactly the wrong thing to do. But, it’s still quite difficult to turn something that’s negative into a positive quite as well as video game company EA just did.

When last year’s version of EA’s Tiger Woods golfing game came out, some users made a video jokingly pointing out that a glitch in the game allows Tiger Woods to stand in the middle of a water trap and take a shot:

With this year’s version coming out, EA actually took that video as inspiration for a new ad, “responding” to that video, by showing that it wasn’t a “glitch” at all, but that Tiger really can walk on water and hit a golf ball: